It’s officially October—HDM’s favorite month of the year! While we’re always up for ghosts, pumpkin spice, and crisp autumn air, this month we’re digging into something even more thrilling: the spookier side of marketing.

In this email, we’re sharing why seasonal marketing matters, how it influences consumer behavior, and ways to make sure your messaging connects with your audience at just the right time.

When it comes to social media, visuals are everything—but not just any visuals. In August, we’re focusing on one of the most powerful tools in your marketing toolbox: images of you and your team. If your business profile is full of generic stock photography, you may be missing the opportunity to truly connect with your audience.

This month, we’re focusing on how to properly maintain and optimize your Google Business Profile (formerly Google My Business). This tool plays a major role in your digital presence, SEO rankings, and how customers perceive and interact with your business.

Whether it’s a social post, email campaign, or digital ad, great design communicates your value before a single word is read. We’re here to support you with all your branding and graphic design needs, ensuring your message hits home—visually and strategically.

Summer marketing doesn’t need to rely on cliché graphics, loud colors, or heavy discounts to be effective. In fact, with a thoughtful approach, you can stay aligned with your brand identity while keeping your message relevant and timely. Authenticity and intention go a long way when your audience is being inundated with seasonal noise.