Spooky Marketing Facts You Need to Know

It’s officially October—HDM’s favorite month of the year! While we’re always up for ghosts, pumpkin spice, and crisp autumn air, this month we’re digging into something even more thrilling: the spookier side of marketing. All month long, we’re unearthing ghostly designs from our creative graveyard, sharing creepy-but-true marketing facts, and showing you how to turn seasonal psychology into sales. Keep an eye on our social media feeds—you never know which long-lost design might claw its way back from the dead.

Spooky Marketing Facts You Need to Know

Color That Awakens — and Converts

Over 90% of consumers’ snap judgments about a product or website are based on its color—emotionally and subconsciously guiding decisions in the blink of an eye. Want to evoke eerily precise feelings this Halloween? Colors like orange (warmth, excitement) and black (mystery, sophistication) can set the perfect scene. But beware—mixing them without thoughtful design could leave your look… well, dead on arrival.

Hauntingly Fast First Impressions

Did you know visitors form an opinion about your website in as little as 50 milliseconds—faster than a bat swooping across a moonlit sky? Your site’s look, feel, and function in that single blink determines trust, engagement, and conversions. Design psychology shows that aesthetics and emotional resonance build instant credibility—so make that first impression count.

Ads That Give You a Boo-st

Halloween-specific digital ads see a 25% boost in engagement, with businesses spending around $600 million annually on them. That’s a lot of treats—and no tricks—if you know how to capture the moment. Looking for ads that go bump in the ROI? We’ll brew up Halloween campaigns that are as spooky as they are effective.

Emails That Cast a Spell

Halloween-themed email campaigns get a 14.7% higher open rate, and 40% of consumers make purchases based on those spooky-sweet emails. Want drip-campaign emails that bewitch and convert? We’ll design messages that haunt inboxes—in the best way possible.

Ready to scare up some serious results?

Whether you’re looking to conjure the perfect color palette, cast a spell with seasonal email campaigns, or summon ads that deliver spine-tingling engagement, HDM is your partner in marketing magic. This October, let’s make your brand unforgettable—in all the right ways.

Click here to schedule your free consultation—before the season slips into the shadows.