A Guide to Google Business Success

Happy Fourth of July from all of us at Hyper Digital Marketing! As we celebrate the spirit of independence, it’s also a great time to make sure your business is standing out where it matters most—online. This month, we’re focusing on how to properly maintain and optimize your Google Business Profile (formerly Google My Business). This tool plays a major role in your digital presence, SEO rankings, and how customers perceive and interact with your business. Below, we’re outlining simple but crucial steps to ensure your listing is working as hard as you do. Here is HDM's Guide to Google Business.

Confirm and Update Your Core Information

Before anything else, take a moment to verify that every detail on your Google Business Profile is correct and up to date. This includes your:

• Business name

• Address (including suite or unit numbers)

• Store hours (especially if you have seasonal or holiday adjustments)

• Phone number and website

• Category and service areas

• Accessibility and inclusivity features (e.g., wheelchair accessible, gender-neutral restrooms)

• Special offerings or services (e.g., curbside pickup, bilingual staff)

You should also upload high-quality images of your storefront, interior, team, and products. These visuals build trust and give potential customers a feel for your business before they even visit. Pro tip: Label each photo accurately and choose a strong cover image that aligns with your branding.

Ask for Reviews—and Respond with Strategy

Online reviews play a significant role in both consumer trust and search engine optimization. Encourage satisfied clients to leave a review shortly after a service is completed. A simple follow-up email or a gentle nudge at the end of a transaction can go a long way.

Equally important is how you respond to those reviews. Whether it’s positive or critical, always respond in a timely, professional tone. When replying, be intentional about using keywords that reflect your business and services. 

For example: “Thank you for your feedback about our [wedding photography services]—we’re thrilled to know you loved working with our team in [Royal Oak, Michigan]!” This approach not only shows gratitude, but also improves your profile’s SEO.

Use Google Posts to Promote and Engage

Many businesses overlook one of the most powerful features: Google Posts. These are free, timely updates that show up directly on your business profile in search results.

Here’s how to use them effectively:

• Promote special offers and seasonal sales

• Highlight unique experiences such as community events, workshops, or grand openingsShare blog articles or educational content that links back to your websiteIntroduce new services or productsInclude high-quality images, a strong call-to-action, and a clear link

  
  

Post at least once a week to keep your profile fresh and relevant. This also signals to Google that your business is active, which may positively impact your rankings.

Make This Month Count

Your Google Business Profile isn’t just a digital listing—it’s often your first impression. Taking a few small, strategic steps can make a big difference in how you're seen online. If you'd like a professional review of your current profile or want help creating a posting and review strategy, Hyper Digital Marketing is here to help.