Sales Funnel is Out, Flywheel is in!
At Hyper Digital Marketing, we are always on the lookout for the latest trends and strategies that can help our clients achieve their marketing goals. One such trend that has been gaining popularity in recent years is the flywheel.
What is the traditional sales funnel?
The traditional marketing funnel, which focuses on attracting prospects, converting them into customers, and then forgetting about them, is now outdated. Today, the flywheel model has replaced the one-way direction of the funnel and lives at the center of many inbound marketing strategies.
Start incorporating the flywheel
The flywheel places the customer in the center of your marketing efforts. By providing excellent service and support, you can turn your customers into advocates for your brand. Word-of-mouth marketing is one of the most powerful marketing tactics, and the flywheel illustrates this process perfectly: excellent service as its own marketing strategy.
By keeping the flywheel at the center of your marketing efforts, you'll delight and empower your customers. It’s worthwhile to place a heavy emphasis on customer service and train your team to handle requests and issues. This will lead to customers who can market for you — they can promote and advocate for your business via their networks both online and in-person.
We can help
At Hyper Digital Marketing, we can help you implement the flywheel strategy in your marketing efforts. Our team has the expertise and knowledge to help you transform your business and keep up with the latest trends in the industry.
Don't hesitate to contact us if you have any questions or would like to discuss your marketing strategy further. We're always here to help!