Monitor your Brand!
You’ve probably heard it from us before, but branding is an essential part of your business. Your business’s visual identity (logo, colors, style, etc) is the first thing that potential clients experience. So, it’s important to make sure you look good to leave an amazing first impression. Having a set of guidelines to follow is a great way to make sure that your brand is consistently building recognition.
However, keeping up with your brand doesn’t end after the brand guide is established. Implementing your brand should be as important as creating the guidelines in the first place. Want to see why? We’ll tell you about a scenario that we see people fall into again and again.
Branding Case Study
Business A decided to work with HDM to put together a set of brand guidelines to help them redefine their visual and verbal identity. They are thrilled with the result and are excited to reveal their new look to the public and start promoting their business with high-level design.
But, they decide to take their guidelines and implement the design themselves, even though they do not have any experience in marketing or graphic design. Using the style HDM created, they began to create content.
They quickly realized they didn’t know how to design content, so they settled for what they considered to be “good enough”. Slowly their style strayed further away from the brand guide and the quality of the content decreased. Over time they noticed their marketing wasn’t very successful, and couldn’t understand why. We are here to tell you why!
Trust a Professional!
While it may seem cost-efficient to do design and marketing work yourself, you may actually be doing yourself a disservice if you don’t know proper strategies and techniques. Whether you hire someone on your staff, or you contract work to a marketing agency like HDM, make sure you are working with a marketing professional that you TRUST. By investing in brand monitoring, you will ensure that your marketing efforts will maintain high quality and you will be continually build brand recognition. Branding is an investment, not an expense.
HDM is here to help.
At HDM, we are a full service marketing agency and can help you build your brand from the ground up, and help you manage and execute marketing campaigns. Our team of brand specialists and marketing experts are here to help! If you have any questions, or want to get started, contact us today!