We truly cannot emphasize enough how important it is to have a well optimized website. Your website is often the first impression you will make on potential customers, so you want it to be a positive one. Ultimate Website Checklist
So, our team sat down and put together a checklist for you! Below are some things to evaluate about your website:
ADA Compliance: This ensures that your website is accessible for those with disabilities, especially the visually impaired. To be compliant, one thing you will want to do is ensure that all of your images have captions.
Mobile Optimization: As of 2023, over 90% of users browse the internet on a mobile device. This means that you will want to make sure that you optimize your user experience for both desktop and mobile devices. If not properly optimized for a mobile experience, your website may be difficult to navigate, hard to read, or even unusable, which will deter potential customers.
SEO Optimization: You hear it talked about it a lot, but do you actually know if your website SEO is optimized? If you are unsure, it may be a good time to reassess.
Brand Consistency: Not only should your website be nicely designed, it should also match the same colors, fonts, and style as the rest of your marketing materials. It is important to have a consistent brand style so that you can be easily recognized, no matter where a client is interacting with your business.
Accurate Product/Service Information: It is important that your website has accurate information about your current products or services. As your company grows, it isn’t uncommon to add new offerings, or take away offerings that don’t make sense for your business anymore. However you choose to pivot, make sure that information is accurate online!
Clean & Organized Navigation (Good User Experience): Make sure that all of your information is organized and easy to find on your site. Having a good user experience is important, because it allows people to find the information they need and quickly. If people can’t find information, they may get frustrated and leave your site.
Accessible Contact: In this digital age, people prefer to correspond with messages rather than picking up the phone to call. It is important to have a contact form, email form, or convenient way for a potential customer to contact you or schedule an appointment. However you choose to integrate it, make sure someone is actively checking for these messages to come through so that you don’t miss a lead!
HDM is here to guide you.
We know website maintenance may seem like a daunting task. That’s why we are here to help! If you want to discuss your current website, and how HDM can help you ensure it is up to date and optimized, contact us! We’d be happy to have a transparent and honest conversation about your website and what we recommend for your unique needs.
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